Uni 9: Entrepreneurship and Small Business Management

Students will learn about the influence of national culture and economy on entrepreneurship / small firms and will explore the personal characteristics of entrepreneurs and the impact of personal situational factors, including education and background. Moreover, social enterprise and the social economy and the balance of risk and reward in starting a new venture and they will investigate and reflect on their own entrepreneurial and enterprising characteristics.

Learning outcome 4

Examine the different environments that foster or hinder entrepreneurship

The factors that influence the decision to start a business:

The range of factors that influence the choice to start-up a business, including personal background and education, national culture, economic circumstances and character traits.

The risks and rewards of business start-up:

The potential rewards of business start-up.

The risks and uncertainties of business start-up and how they can be mitigated.

Index

Learning outcome 4